Many of the people who interview with us ask, “What’s my day-to-day going to look like?” We realized the best way to let them know is to hear it from our employees. Here, Megan Apfelbach, one of our veteran Content & Advertising Managers, shares a day from her life at Guerrero.
Megan Apfelbach, Content and Advertising Manager
7:20 a.m. Walk to work. Think about the day ahead of me—specifically, any important meetings, prospect calls, advertisements that I might sell, etc.
8:00 a.m. Arrival time. I grab a coffee and sit down at my desk. I pull up my scheduled tasks on Base (the software we use to track our work) and send follow-up emails— typically to executives to schedule a preliminary interview and companies interested in advertising in ABQ.
8:40 a.m. It’s time to attack the tasks that require a bit more brainpower. Now that the coffee has me operating at full potential, I ask myself a series of questions—“Are any of my coworkers waiting on me for anything? Did I complete any of my plethora of side projects? Did that really awesome executive and I nail down a time for us to connect this week?” These questions have answers—I have them, (or one of my intelligent and helpful coworkers does). Those answers require subsequent action…
9:00 a.m. So I take action. Schedule calls with impressive people. Schedule more calls with equally impressive people after connecting with their corporate communications to talk about our magazine and explain why I must talk to one of their very impressive employees, such as the SVP of global real estate, who oversees facilities in more than 90 countries.
11:00 a.m. Head into my weekly meeting with my fellow Content & Advertising Managers (known around here as the CAMs). Share my best personal and company news for the past week, which involves recognizing GH employees for various achievements and/or giving ourselves a pat on the back (out loud, to supportive teammates who want to hear this stuff). Then we talk about our work, the business, and any problems.
12:00 p.m. I answer the five, six, seven e-mail replies that I received while in that meeting.
12:30 p.m. Send out a few quick emails in search of a lunch date, or keep grinding at my desk? Decisions, decisions.
1:30 p.m. I’m fed and back at it. Three calls set up with those previously mentioned impressive people. Listen intently and take detailed notes. Sometimes the executives hear me pecking away on my keyboard and start to slow down before I reassure them, “I got this, you keep talking.” And I’ve also got spellcheck.
3:00 p.m. Calls are done for the day. So it’s time to chat with my colleagues about what I’ve learned.
3:10 p.m. I refocus. It’s time for editorial research to find the next group of people who would be a great fit for a feature story in American Builders Quarterly.
4:00 p.m. Reach out to the people I learned about while researching earlier today and hope they’re as excited about me and our publication as I am about them.
4:40 p.m. Make sure that I’ve checked everything off my list and start to wrap things up for the day—or stay late to keep researching, because I’m on a roll.
4:50 p.m. Record a series of numbers for my team (see 8:40 a.m.—plethora of side projects) and send them to be consolidated.
5:00 p.m. Set myself up for another great day at GH, because we’re all about making big things happen every day. As one of our leaders once said—“TGIF. The Grind Includes Fridays.”