OpenWork: Demystifying the Multicultural Consumer with Mario Carrasco
In this episode of OpenWork, we speak with ThinkNow’s Mario Carrasco about the common misconceptions with the multicultural consumer, key lessons learned along the entrepreneurial journey, and the new research project we’ve partnered on to help companies better recruit, retain, and develop diverse executives.
Watch this exclusive interview between Pedro A. Guerrero, CEO, Guerrero Media and Mario Carrasco, Cofounder and Principal, ThinkNow.
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OpenWork is a video series that highlights some of the world’s most inspiring and minds in business. Presented by Guerrero Media, each live interview scales great lessons that you can take back to your company and community, exposing you to inspiring stories and relevant insights from top inclusive leaders you may or may not know about.
About Mario Carrasco
Mario X. Carrasco is Cofounder and Principal of ThinkNow, an award-winning, technology-driven cultural insights agency based in Burbank, CA. The agency enables companies and government agencies to discover the cultural drivers that influence consumer decisions.
Under his co-leadership, ThinkNow has successfully launched several innovative initiatives, including ThinkNow ConneKt™, a MarTech segmentation solution focused on the multicultural market and DigaYGane.com, one of the largest and most representative Hispanic online panels in the industry.
During his nine-year tenure at ThinkNow, Carrasco’s expert knowledge of multicultural consumers and his passion for unveiling the story behind the numbers is evident in his editorial contributions to Forbes, eMarketer, Quirk’s Magazine, Online MR Magazine, and MediaPost.
Carrasco has been recognized for his accomplishments. Under his co-leadership, ThinkNow was named to the Inc. 5000 list of fastest-growing companies in 2018 and 2019. Carrasco was named the Next Gen Market Research (NGMR) 2018 Industry Change Agent of the Year and, in 2017, received the SBA Young Entrepreneur of the Year Award. He is also an SBA Emerging Leader Recipient. Carrasco is a Stanford Latino Entrepreneur Institute Graduate and USC Marshall School of Business alum.