OpenWork: Your Reputation is Your License to Operate with Catherine Hernandez-Blades

by Guerrero

In this episode of OpenWork, we speak with Chief Communications and Marketing Officer Catherine Hernandez-Blades about the importance of ESG and why it’s not going away, the evolution from the 4P’s to the 4E’s of marketing, and her philosophy on reputation management.

Watch this exclusive interview between Kyle Evangelista, President and Group Publisher, Guerrero Media and Catherine Hernandez-Blades, SVP, Chief ESG & Communications Officer, Aflac (formerly).

Reputation Management Tips from Catherine Hernandez-Blades

The Days of the 4P's are Over. In Are the 4 E's of Marketing.

Bringing a Brand to Life (Case in Point- AFLAC's Golden Duck)

Pesky Hacker and Bots - How to Tackle Them Head On

How I Built the ESG Function at AFLAC

Don't Put Me In a Functional Box

How to Build a High-Functioning Communications Team

Breakthrough the Muddy Middle with Your Internal Communications

Watch all the videos on our YouTube channel.

OpenWork is a video series that highlights some of the world’s most inspiring and minds in business. Presented by Guerrero Media, each live interview scales great lessons that you can take back to your company and community, exposing you to inspiring stories and relevant insights from top inclusive leaders you may or may not know about.

About Catherine Hernandez-Blades

Catherine Hernandez-Blades is an award-winning global leader in Marketing; Communications; Environmental, Social & Governance; Government Relations; and CommTech, specializing in highly regulated industries with experience at big brands in the Fortune 500 that have large global footprints, heavy government engagement and rigid compliance requirements.

She is also an acknowledged expert in crisis management, specifically in navigating intricate legal matters when stakes are at their highest. She has a passion for solving complex problems and a reputation for developing cutting-edge solutions driven by data, which are flawlessly implemented and have a significant bottom-line impact. With experience serving simultaneously as the CMO and CCO of brand powerhouses Flex and Aflac, and ultimately building the ESG function at the latter, she has consistently demonstrated her business acumen by building high performing teams, decreasing expenses, optimizing operations and driving revenue growth.

Prior to her decade in the C-suite, she served as Vice President of Communications and Public Affairs of Raytheon’s Space and Airborne Systems business and Director of Marketing and International Communications at Lockheed Martin Aeronautics. Previously, she served by gubernatorial appointment as the executive director of the Louisiana Seafood Promotion and Marketing Board, making her the youngest director of a state agency since The Reconstruction.

Respected throughout the industry, her work is highly recognized. She is an Emmy winner, PR News Hall of Famer, Forbes Top 50 Most Influential Global CMO, inaugural inductee in the Women in Communications Hall of Fame, two-time Cannes Lion winner, ExecRank Top 30 CMO, and a 2017 inductee into the PR Week Hall of Femme as well as the first American to win the Relations 4 the Future Medal at the Communications 4 the Future awards at Davos.

She has been named a Children’s’ Miracle Network CHANGEMAKER (2020), the inaugural PR Week Most Purposeful CCO (2019), the 2019 Latina Style Corporate Executive of the Year, to the 2019 Influence 100, the Holmes Report’s 2018 Innovation SABRE winner for Most Innovative Marketing Communications Professional – Brand, the 2018 Outstanding In-house Professional of the Year by PR Week, a Top 25 Power Woman by NY Moves magazine, a Top Woman in PR for four consecutive years, and a four-time Bulldog Star of PR.