OpenWork: Fighting the Power with Sofia Hernandez

by Guerrero

In this episode of OpenWork, we speak with TikTok’s head of North American business marketing Sofia Hernandez about her passion for activism, DEI and investing in people’s growth, how companies should use TikTok to grow their brands, and the future of diversity in tech.

Watch this exclusive interview between Kyle Evangelista, President and Group Publisher, Guerrero Media and Sofia Hernandez, head of North American business marketing, TikTok.

Watch all the videos on our YouTube channel.

OpenWork is a video series that highlights some of the world’s most inspiring and minds in business. Presented by Guerrero Media, each live interview scales great lessons that you can take back to your company and community, exposing you to inspiring stories and relevant insights from top inclusive leaders you may or may not know about.

About Sofia Hernandez

Sofia Hernandez is the Head of N.A. Business Marketing for TikTok, the leading short-form video platform designed to inspire creativity and bring joy. She’s responsible for building innovative marketing solutions that help brands become TikTok fluent and engage with their communities through powerful and creative storytelling.

Prior to TikTok, Sofia was the Chief Client Officer at consumer insights platform Suzy where she was responsible for driving revenue retention and growth, informing the product roadmap, and ensuring the entire company was rooted in a ‘customer first’ approach. With over 18 years leading some of the most iconic global marketing campaigns for Fortune 500 companies including P&G, J&J, Netflix and Spotify, Sofia’s passion for people and what makes them tick continues to fuel her keen understanding of how to drive successful connections between brands and the people that love them.

An activist at her core, Sofia recognizes her role as part of the 1% of Latina Executives in Tech and is committed to fostering inclusion in the tech industry by incorporating DEI into everything she touches–from a company’s hiring practices to its advertising. Sofia is a passionate advocate for social justice and co-founded a unique apparel line, Black on Black BK, that’s dedicated to spreading messages of equality and empowerment.

Read more with Sofia Hernandez in Hispanic Executive.